Aside

logo

Contact

Technical Skills

R
SQL
Tableau
Excel
Git
Python
JavaScript

Software

Open Source

Courses

Interests

Disclaimer

Updated on 2021-01-28

Main

Hayden MacDonald

Education

MSc in Management – Business Analytics

Ivey Business School, Western University

London, CA

2020 - 2019

  • Ivey Scholar – Achieved a standing in the top 10% of graduating class.

MSc – Cognitive, Developmental, and Brain Sciences

Western University

London, CA

2018 - 2016

  • NSERC Canada Graduate Scholarship – Masters: Alexander Graham Bell

BSc – Honors Specialization in Animal Behaviour

Western University

London, CA

2016 - 2012

  • Dean’s Honor List (2014 – 2016)

Experience

Data Scientist

Bot-Publishing Inc.

Remote

Current - 2020

  • Spearheaded data strategy at startup outset by directing critical data collection in databases and external analytics tools.
  • Designed and implemented a full stack email communications framework for improved customer onboarding and engagement using AWS and third-party APIs.

Data Analyst Intern

Voices.com

London, CA

2020 - 2019

  • Advocated for experimental best practices while designing and statistically analyzing A/B test results. One test resulted in a 9% increase in conversion rate on the Job Posting Form.
  • Delivered pricing structure analyses to support decision-making of the leadership and sales team on platform initiatives and promotional sales, respectively.
  • Automated processes for calculating monthly platform and talent metrics, saving approximately 50 hours per year.
  • Made significant contributions to an internal data visualization best practices document.

Graduate Teaching Assistant, Introduction to Data Science

Ivey Business School, Western University

London, CA

2019

  • Timely marked and provided feedback on R programming assignments.
  • Advised students in 1:1 appointments to positively impact their understanding of the course material.

Activities

Presenter

Ivey Business School

London, CA

2019

  • Presented a workshop on tidyverse packages in R for Ivey Business Analytics peers.

Presenter

Comparative Cognition Society

Melbourne, FL

2018 - 2017

  • Increased research exposure by presenting master’s thesis work (MacDonald, 2018) and research from MacDonald & Roberts (2018) to fellow academics.